PERSONNEL

  • PROCOM is guided by Robert Leppan -  a marketing executive with proven ability to see the "big picture", provide leadership and achieve results. Bob has compiled comprehensive experience in all aspects of consumer products marketing over a career spanning senior brand marketing positions with Fortune 500 packaged goods companies in the U.S and Canada, founding/building a successful marketing & promotional consulting company to spearheading dynamic growth for a permier marketer of Mexican food & beverage brands. See his profile at: http://robert.procom.googlepages.com/profile

 SERVICES

  • PROCOM offers proven marketing leadership, experience and results on an out-sourced basis. This consultancy approach provides marketers with the advantage of a highly qualified, senior-level marketing professional, available on a contract or project basis, working 24/7 to complete priority programs – allowing companies to better cope with issues such as tight timeframes, budget restrictions or limited manpower.
  • Since PROCOM operates as an adjunct to your marketing team, or as your out-sourced marketing function, there is no impact to overhead or benefits. When the project is completed the cost ends. A full array of company and/or brand marketing resources are available for clients including:

*Brand marketing strategy and plans                                                 *Corporate strategy

*Consumer research – design, field and analysis                                *On-line/web & customer service      

*Competitive activity (field audits, competitive programs, spend)    *Media strategy, planning & buying

*Syndicated mkt research (eg IRI, AC Nielsen, Spectra)                    *Benchmarking & best practices

*Integrated marketing mix optimization                                             *Package/label design

*Consumer promotion (contests, sweepstakes)                                   *Trade/channel analysis, promotion

*Direct mail/direct marketing                                                             *New product R & D, market testing

*Grass roots, community and cause-related marketing                      *POS, premiums, retail mdsg

*Experiential Marketing                                                                      *Account-specific co-marketing

*Youth/teen marketing                                                                         *Buzz/viral marketing

 

  • An important PROCOM client benefit is the company's “two for one” marketing perspective:  we offer a wealth of experience with the "general market" consumer but also can deliver critical insights and business-building platforms for the fast-growing, high-potential Hispanic segment.
  • PROCOM first analyzes your business/project to fully understand the specific environment and circumstances and then designs innovative marketing strategies & tactics which are grounded in your product's position with trade and consumers.    
  • PROCOM has assembled an "all-star" team of suppliers/resources - many of whom contributed Bob's successful track record and helped him build past client or company products or services into consumer brand icons; when you work with us you can choose to benefit from our strategic alliances with: 

       New American Dimensions (the leading multicultural market research company in the U.S.and 

       Canada). See their web site and contact information at: www.newamericandimensions.com  

       Dechert-Hampe/Moss Warner (consumer goods and services consultancy providing clients with competitive   

       advantage thru sales/marketing solutions delivering improved sales/marketing ROI plus break-through

       communication connecting, engaging internal and external customers). See their web sites and contact

       information at: www.dechert-Hampe.com; www.mosswarner.com

       Leon Richman Design (award-winning label/package design that also wins at retail). See their web site

       and contact information at: www.lrdinc.com

       Strategic Enlace/Tactical Merchandising Inc. (Los Angeles-based DSD distributor, merchandising

       organisation and promotional-marketing company working with such blue-chip clients Hormel, Kraft, Mazola,

       Maseca and Kerns)

  • Tap into an entrepreneurial, can do attitude coupled with demonstrated success on a wide variety of categories, products and distribution channels. Contact Bob for a confidential discussion and review of your business challenges. A list of references is available upon request.