PERSONNEL

  • PROCOM is guided by Robert Leppan -  a marketing executive with proven ability to see the "big picture", provide leadership and achieve results. Bob has compiled in-depth experience in all aspects of consumer products marketing over a career spanning senior brand marketing positions with Fortune 500 packaged goods companies in the U.S and Canada, founding/building a successful marketing & promotional consulting company to spearheading dynamic growth for a company marketing Mexican food & beverage brands. See his profile at: http://robert.procom.googlepages.com/profile

 SERVICES

  • PROCOM offers proven marketing leadership, experience and results on an out-sourced basis. The consultancy provides marketers with the advantage of a highly qualified, senior-level marketing professional, available on a contract or project basis, working 24/7 to complete priority programs – thus allowing companies to better cope with issues such as tight timeframes, junior-level marketing personnel, budget restrictions or limited manpower.
  • Since PROCOM operates as an adjunct to your marketing team, or as your out-sourced marketing function, there is no impact to overhead or benefits. When the project is completed the cost ends. A full array of company and/or brand marketing resources are available for clients including:

*Brand marketing strategy and plans                                                 *Corporate strategy

*Consumer research – design, field and analysis                                *On-line/web & customer service      

*Competitive activity (field audits, competitive programs, spend)    *Media strategy, planning & buying

*Syndicated mkt research (eg IRI, AC Nielsen, Spectra)                    *Benchmarking & best practices

*Integrated marketing mix optimization                                             *Package/label design

*Consumer promotion (contests, sweepstakes)                                   *Trade/channel analysis, promotion

*Direct mail/direct marketing                                                             *New product R & D, market testing

*Grass roots, community and cause-related marketing                      *POS, premiums, retail mdsg

*Experiential Marketing                                                                      *Account-specific co-marketing

*Youth/teen marketing                                                                         *Buzz/viral marketing

 

  • An important PROCOM client benefit is the company's “two for one” marketing perspective:  we offer a wealth of experience with the "general market" consumer but also can deliver critical insights and business-building platforms for the fast-growing, high-potential Hispanic portion of your business as well
  • PROCOM helps its clients address the huge potential created by double-digit growth in the Latino market;  in creating marketing programs to address this opportunity, we execute a broad range of precision strategies & tactics which are grounded in the brand's position to trade and consumers and which respect and reflect the cultural values and lifestyles of the Hispanic community     
  • PROCOM is assembling an "all-star" team of suppliers/resources - many of whom contributed to Novamex's successful track record and helped establish their soft drink brands as cultural icons in the U.S. Latino community; when you work with us you can choose to benefit from our strategic alliances with: 

       New American Dimensions (the leading multicultural market research company in the U.S.and 

       Canada). See their web site and contact information at: www.newamericandimensions.com

       Amistad Marketing (blue-chip expertise in Hispanic media strategy, planning and buying). Their web 

       site and contact information is at: http://www.amistadmarketing.com 

       Dechert-Hampe/Moss Warner (premier consumer goods and services consultancy providing clients

       with competitive advantage thru sales/marketing solutions delivering improved sales/marketing   

       ROI plus break-through communication connecting, engaging internal and external customers). See

       their web sites and contact information at: www.dechert-Hampe.com; www.mosswarner.com

       Leon Richman Design (award-winning label/package design that also wins at retail). See their web site

       and contact information at: www.lrdinc.com

  • Tap into an entrepreneurial, "si se puede" (can do) attitude coupled with demonstrated success on a wide variety of categories, products and distribution channels. Contact Bob for a confidential discussion and review of your business challenges. A list of references is available upon request.